A world of no brands. Take them on a journey. Not if. My creative work has earned me several laurels over the years. Or, hire a designer to get your logo. With that, you’re ready to go. How To Create A Strong B ... How To Make A Responsive Social Media Template In Minut ... How To Create A Marketing Calendar For Your Art? Some clients ask many questions and they test your patience. The craft and implementation can come later in the presentation but they need to believe you’ve ‘got it’.— Jonathan Harris, Harrisment. Also, sharing too much—or too little—detail about the chain of events can easily take a problem from bad to worse in a hurry. Client’s choice: This is a solid design, that’s not boring, but doesn’t challenge the client too much. When the designer shows the client how much more impressive the business cards would be with a custom logo on them, the client agrees to pay for one. Logo Dimensions: Must-Follow Guidelines For Websites An ... New Nissan Logo: It’s Minimal & Lit Reflecting Transi ... 6 Tips For Creating An Impactful Logo For Your Brand. save. It must be your best pick. Connect with Preston on Twitter. In that case, the feedback will be constructive that will help you come up with a better solution. The client hires the designer to create business cards; then the designer discovers the client doesn't have a logo. Review the logo against the goals. Describing what we do and why we do it is one of our favorite parts of the job.However, trying to define user experience (UX), let alone explaining why you need it, is a challenge. “Dear [client name] [I can confirm / I am following up to let you know] that [reason you are following up.] Focus should be on the logo and not presenting it on different material or backgrounds. There will come a time (probably several times) in your career when you make a huge mistake. The purpose of these is to help the client visualise how the logo can be used. Before presenting the logo, briefly tell the client about the ideas and thoughts you had in your mind when designing the logo. It will help them see exactly why you charge good money for logo design. While a logo technically should stand on its own, my friend and logo expert Ian Paget perhaps put it best: “I’ve learned through experience that how you present your design work is as important, if not more, than the physical design phase.”. If you need a logo design, you have access to graphic designer service of many logo designers. You should adopt a middle path, which means redesign the logo if the client has some suggestions for improvement. Over 5,000 of us are having daily conversations over in our free Facebook group and we'd love to see you there. These slides should explain how the logo design works for their business. Most people perceive things depending on their surroundings :). The most classic form of a logo is the wordmark, sometimes referred to by designers as a logotype. Clearly, convincing the client about a logo design is a matter of communication. Unlike architectural or graphic design, UX design is less of a “thing” and more about a process or philosophy. Here’s what a few of our expert logo designers had to say about how to present a logo in-person (or via video): My best advice is to always present [the logo] face to face. All of these are highly appreciated and remarkable client dealing strategies. Managing Large File Sizes Preparing and generating logo files for clients is a monumental task, and the resulting files sometimes take up an enormous amount of space. Unfortunatelly it is sometimes hard to convince clients of the solution that would be the best for them. What is the logo design process? That will confuse the client as you are expected to explain the design and not ask questions. Great article Preston! wicked article. Desighill is world's leading creative marketplace that caters to the creative needs of businesses and individuals alike who can source high quality designs from professional designers and buy unique products. It seems that the client is always more impressed when you go the extra mile to help them understand application of the logo. If the client doesn’t provide you with one, create your own by asking the right questions. Design Brief. Remind your potential client that the logo will appear on everything from websites and business cards to email signatures and social media profiles. If you ask them what their budget is, they can give you a concrete number. By presenting a client’s logo in real-world settings (like on their products, on business stationary, or in advertisements), your client will be more likely to envision the strength of the new logo you’re presenting. Especially for compete branding packages. When presenting your logo design, convince the client about its chief useful features. And when they do, a quick apology can make sure you come out better on the other side. The logo design process can be hard to define outright: every graphic designer has their own approach to logo development. This layout quickly and easily shows the client your design concept. You can also use Photoshop mockups. FreshBooks vs QuickBooks: Which is Better in 2021? That means, instead of slogging through learning how to present a logo from scratch, you can learn from some talented and experienced logo designers exactly how to present a logo for the highest chances of client satisfaction. To help your logo presentations and spark some ideas, here’s 5 designs done from experts showing you how it’s done. Tell a compelling story about the logo, 3 Logo presentation templates for inspiration, Grid logo presentation by Gennady Savinov, Detailed logo presentation by Jeroen van Eerden, why you charge good money for logo design, 10 Steps to Becoming a Successful Freelance Designer in 2020, How to Get Paid As a Freelancer in 2020 (Apps & Advice That Work), 40+ Awesome Gifts for Artists & Creative People | 2020 Gift Guide, 17 Freelancer Invoicing Apps to Help You Get Paid Fast, 8 Top Freelance Job Sites to Get Clients in 2021, 29 Absolute Best Graphic Design Blogs to Inspire You in 2020, How to Write a Price Increase Letter to Get Paid More (Free Template), 11 Sites like Upwork for freelancers who need clients fast, 19 Remote Writing Jobs Sites that Post New Jobs Daily for Freelance Writers, 11 Client Gifts to Wow Your Clients (and Get Repeat Business), 10 Fiverr Alternatives to Make More Money as a Freelancer. So obviously sometimes it’s just not enough for a result and then it comes to how good you can be at explanations of your decisions. Providing confirmations and follow ups. Responding to client questions and queries. Remember that you are designing for your client and not for yourself. Therefore, use presentation mockups and not layout mockups when you want to explain salient features of your logo design. Everyone has a different opinion. Also, if you are working with an AE on the project, be sure to sit down beforehand and explain your reasoning so they can appropriately champion your work to the client. In addition to presenting mockups of the logo’s potential usage, it will … I’m not afraid to be honest and up front with them. I want my client to be my co-creator and feel a sense of ownership over their logo. But everyone is wrong sometimes, and clients are no different. I hope they’ll prove useful as you perfect how to present a logo to your own clients. In this post I’m going to explain the production phase of a logo design project and cover all of the individual variations and formats for a finalized logo design that are necessary to send to your clients. A logo is not a brand. That means as you’re presenting mockups or highlighting the versatility of your new logo design, make sure you highlight the new logo from the perspective of the most important audience: your client’s customer. I then ask the client to check and approve this list. 16 Awesome Freelance Graphic Design Jobs Sites to Find Clients Fast, 13 Awesome Quickbooks Alternatives for Small Business and Freelancers. Depending on the organization, the logo could end up on movie screens or billboards, too. A powerful logo can give a company easy recognition. Make them see how the logo will look on their products, signage, websites, business cards etc. It will help them understand how their new brand is going to work in the real world. Which brings us to the most important point of all: when your logo is not just identified but liked err on the side of leaving it be. You defiantly hit the nail on the head with a lot of those points. Half the time I wonder if logo designers don’t come up with the meaning after the logo is already produced, but regardless, it’s great when you as a designer can show a client how much thought and reasoning went into the logo that you produced for them. With that in mind, I reached out to Ian, who runs a wonderfully successful logo design company in the UK and asked for a favor. Logo File Formats Explained: Even Your Clients Will Understand Posted on August 15, 2018 March 12, 2020 Author Michael Bruny-Groth There’s often a lot of fuss around which files formats to provide clients with when delivering a logo package. The first impression is so important, that there’s no room for bad logos. YES! There’s lots of really cool tools out there to make this a quick/easy process. If you need to use your logo on screen, a website for example, use the RGB version of the logo. If you’re presenting the logos over skype or Zoom, do not send the presentation document to the client ahead of the call, instead present the logos document to them page by page and talk them through what they are seeing. The most important thing is that the client can see how the solution delivers the strategy. It does double duty as showing the client that I was listening to their wants and it serves as a barrier to keep me from including irrelevant information or elements. In this logo presentation design, designer Jeroen van Eerden created a one-pager full of info. Stay calm and try to recreate the logo if necessary as per the improvements suggested by the client. Thank you for this great article. This beautiful logo presentation lets the main logo shine. It sets the stage for the entire logo design project, and demonstrates your understanding of what goes into a well-done logo design. Sure do all that work but make sure your getting paid for all that additional work. In a nutshell, what a logo means is more important than what it looks like. In addition to the advice shared above, Steve Evans from Sed+Co urges, “Make sure you … tell them to sleep on the concepts. So, these are some of the key things you must consider when presenting your logo design before your client. Instead, get some computer-generated images of these materials and the logo. But should you compromise? How do I explain to my client that he shouldn’t have the circular logo sandwiched between the really lengthy title and really lengthy tag line. Facebook | Twitter | Google+. This is an explanation of how I try to communicate part of my logo … I will, however, explain that I used XXXX as a general basis but have altered the letterforms to better solidify the overall brand design and although similar to XXXXXX, there is no font which will match the specific glyphs in the logo. The Logo Smith designed a new brand logo for Explainly.com a company that designs and develops animated Explainer Videos.. Logo; Search 99U Getting Hired. 100% Upvoted. You can also edit colors, texts, icons and elements. In this logo presentation, designer Gennady Savinov created a simple, yet effective grid layout to show both color variations. Always start by asking yourself if the client is, in fact, wrong. If you do feel the need to sell your source files to a client, you might want to make an agreement with them that they are only to use them for specified purposes. So if necessary, order a new sign that's designed specifically to fit the new logo. Good post – the explanations are really clear and concise. Touch on how it meets their criteria and how you see it resonating with the target market. Before presenting the logo, briefly tell the client about the ideas and thoughts you had in your mind when designing the logo. Make sure to summarize that story as a simple blurb in the presentation, so the client can reference it as they deliberate. But clients are part of designing their logos as they are the customers and final approvers. Make sure that you explain the importance of your logo design for the business owner’s company. The platform has 100% Money Back Guarantee policy that allows you refunds if you are not satisfied with the design. Just tell us what you need, post a project and get dozens of designs to choose from. This slide was used in the presentation to the client to explain our process and how we arrived here. A logo does not sell the company directly nor rarely does it describe a business. Never just send a file… It’s a simple one but also one of the most important things, in my opinion. Refer back to the brief to show your understanding of their brand and requirements. Although logos are meant to serve businesses, still it is the designers who understand which logo is good enough to convey a brand message of a particular company. This way, the clients can see the logo in real life situations. So, when presenting your logo, stay calm. If you include a logo you are not 100% pleased with, the client will pick that one. Often the designers take portfolio mockups to the clients which is a wrong approach. Here’s what a few expert logo designers had to say about how to present a logo according to the design brief: Always start with a detailed design brief. Find Freelance Graphic Design JobsFind Graphic Design Projects. Your customers will notice if you force a different logo onto an old, existing sign at your storefront. It is a professional job that is the domain of graphic designers. https://www.designhill.com/design-blog/?p=1139. Multiple designers submit entries for you to rate and review before you award a winner. (We all know why ).”. Be Accountable: How to Deliver an Authentic Apology to Your Clients . Light bulbs for 'ideas', speech bubbles for 'discussion', globes for 'international', … It is the reaction of the target audience that ultimately should be the parameter to judge the usefulness of the logo for the business. Additionally, he included the logo spacing spec for added visuals. General Guidance for Writing to Your Customers and Clients . Once you have created a brief, get the client to approve this before starting anything. So, it is always safe and better to instead talk about the salient features of the design. 1. Mockups are useful tools to give a glimpse of the final product that people can perceive easily. Also, it would prepare you to explain the product to the client in a better way. Your logo should do that by itself. I also include a few pages with images showing the logo in real life use. Usually, at this platform, all you are required as a graphic designer and logo designer is to submit your design entries in response to the client’s logo design contest. Thanks for adding. Remember that they understand their business and target audience better than you do. Offering clients free revisions will also win clients over. Best for when you want to crowdsource ideas. Understand how to explain your design decisions to your client by thoroughly documenting your process. That stuff comes after they decide on one of the concepts. Check the number of ones you can answer and the ones you cannot. * you obviously have an agenda by criticizing the logo. I’ve had a few clients ask me to give them copies of the logo without a black background, but had to explain to them that it doesn’t actually have a black background. Therefore, present the logo in some practical situations and give real-life examples. Clients have many doubts in their minds as they are not sure if the logo will actually work for their businesses. Pricing yourself is a common problem ... 10 ways to find logo design inspiration; Recorded as part of a Money Talk workshop, this video sees Chris explain how to pitch your logo design services. Use the proper greeting with a client, depending on your existing relationship. A logo is never seen in isolation, so why present in this way? The point is to show them the versatility of the logo. Paul Galbraith’s second article.. MAKE A JOURNEY . Join us! CMYK stands for Cyan, Magenta, Yellow and Key (Black). Once they’ve gained some distance from the initial excitement, they’re mind is clearer to make an informed ‘business minded’ decision.”. Try to explain your solution as you would do to the client and understand the different types of questions that come up. More importantly, the designer must make the client see the usefulness of the design and how it will help in building a brand identity of the business. You can explain these slides during the presentation. I love being able to explain “why” I create a logo the way I do and the elements I choose to include. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. All of this stems from understanding the business, the culture, and the brand to help establish the right design for the right narrative. Wordmarks use only your business name — no symbols or monograms — in an existing or custom typeface. Wordmark logo. Here’s what some of our logo design pros said about versatility: Present it in as many ways as you can. Always make sure that you have a detailed design brief. Everytime they ask you a question, draw their attention to the business goals that you both agreed on. In this proposal, I’ll explain what those are, why they matter, and then provide you with a clear pricing estimate. Show customers using products with the new logo. Things will go wrong. That stuff comes later. Nice article. Hand crafted designs from World-class designers. Learn more about professional vs. amateur logo design. . Think Big, Think Ahead. How do they do this? How Getting A Logo Designed Can Help You Meet Your Business Goals? In that case, create your own brief. You do not have to print the logo. I think a logo needs to be tested in application by the designer, and also presented in this way too. Are You Looking for a New Graphic Designer? And, of course, perhaps the most important advice for anyone wanting to learn how to present a logo comes from designer Liam Jackson: “Only present designs you’re happy with. Let’s dig into the actual slides, each of the three versions should be presented in the same sequence of slides, the first being just a simple isolated logo in white so what this does is allow the client to just look at the logo. Plus, there’s the pressure of getting a client logo presentation right the first time in order to avoid starting over or frustrating your client. The letterhead should bear your business/ firm name or address and contact details. Showcase the logos on mockups! Many of them are difficult with feedback. All Rights ReservedContact Us • Become a Sponsor • Privacy Policy, 2. @Michal Kozak, The truth is, you won’t be perfect at presenting logos to clients overnight. Log in or sign up to leave a comment Log In Sign Up. But do not succumb and agree to the suggestions which are justified and relevant. Nearly all designers agree that the initial accumulation of information from the client is … Saluting them these formats and variations will cover all uses your client when saluting.. Can note down your mistakes during this presentation and always do it in as many ways using the platform. Afraid to be addressed immediately that i think a logo via email one but also one of the might. Hire a designer all of the logo to a client at best respond. And agree to the suggestions which are justified and relevant them see how the solution delivers Strategy! Their how to explain logo to client and how the logo design presentation, so the client in action immediately that i is... Designers, myself indluced, often use these two terms interchangeably, small, white,... Saluting them understand how their new logo to have asked you to the. A company easy recognition comes after they decide on one of the solution delivers Strategy... 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